Football clubs have huge potential to increase commercial revenues from Bigger, Better and More sponsorship. We are here to revolutionise the way that clubs partner with their sponsors. There is certainly more to sponsorship partnerships than the exposure partners can gain through TV exposure alone. Through our unique and specially cultivated algorithms we analyse clubs' databases to determine their intrinsic and objective value. This is the key focus of our commercial analytics work, and we achieve this via a three-pronged approach:
Identify the reality of the club's current position on the key drivers that improve commercial revenues.
Refine, transform and reconstitute the club's fanbase to increase quantity and quality of sponsors.
Provide a bespoke 'Road Map' to increase fanbase and audience for higher revenues.
Commercial Operations - Current Position We understand that sponsors are motivated to partner with a club by the strength, quantity and quality of the club's audience and fanbase. We therefore start by assessing the current state of a club's various databases to critically understand how these are being utilised.
Refine, Transform and Reconstitute We then refine the club's data, making it more useful and attractive to sponsors. We undertake a detailed competitor analysis with direct competitors, similar category and non-category competitors, and we identify best practice options for better consumer engagement. Following this detailed refinement and analysis of the club's current data we can provide a clear comparison of the potential monetary value of unrefined and refined sponsorship opportunities.
Bespoke 'Road Map' for Increased Commercial Revenues The refinement of the club's audience and fanbase will enable its data to be structured in a manner that is more attractive to sponsors, demonstrating the value of the prospective partnership and the 'data point's' propensity to spend on the prospective sponsor's products. The 'Road Map' that we prepare for the club is multi-faceted; enabling the club to build the quantity and quality of its fanbase, as well as providing a step-by-step action plan to increase the club's databases, to increase audience conversion, and to ultimately attract Bigger, Better and More sponsorship income.
We offer further services to assist the club in both the implementation and activation of the Road Map, as well as to source Bigger, Better and More sponsors for the club.